A good tracking tool can help you maintain healthy conversions and see your business grow! That's why 10to8 offers you integrations with marketing analytics tools like Google Analytics, UTM tracking, and Facebook Pixel.
Sections
Google Analytics
To start tracking visits to your booking page and know how many customers end up booking an appointment, you can use our Google Analytics integration.
Adding tracking to your booking page
To set this up, you must have an account on Google Analytics. You can then follow these steps:
1. Get your Universal Analytics tracking ID (which looks like UA-12345678-90) by logging into Google Analytics, opening the 'Admin' menu, and clicking 'Property Settings'.
2. On 10to8 go to 'Configuration' > 'Online Booking' > 'Booking Page' > 'SEO and Analytics Settings'.
3. Copy and paste your tracking ID into the Google Analytics Tracking Code field on this page.
What to look for on Google Analytics
10to8 will fire pageview events as users navigate through the booking flow. You can use the following URL patterns to track users' interactions.
*/select-service/
*/select-staff-and-location/
*/select-slot/
*/take-details/
*/take-payment/
*/auto-complete-booking/
*/booking-succeeded/
The * is a wildcard, to catch parts of the URL that might change in the future.
Cross-Domain Tracking
10to8 can work alongside the Google Analytics tracking installed on your domain. This means that, if you are running a Google Adwords campaign and have a landing page on your site, you can track those users all the way from the landing page, through the 10to8 booking flow, and finally to the booking, even though they are hosted on different websites.
To do this, follow these steps:
- Follow the instructions outlined on this Google Support page for "primary-domain" (which will be yours).
- Then, go to 'Configuration' > 'Online Booking'> 'Booking Page' > 'SEO and Analytics Settings', and enter your domain in the 'Google Analytics Linked Domain' option. The domain is your website, without the "https://" part, up to but excluding the next slash, e.g. 10to8.com or cnn.com.
UTM Tracking
10to8 can record useful marketing fields against new customers so that you can work out:
1. Which website is referring customers to you.
2. Which of your email campaigns is generating new bookings.
3. If your paid google ads are generating business.
Before reading the rest of this article, we recommend reading this introduction to UTM parameters. This is a more advanced topic, but worth understanding if you are running specific campaigns to grow your business.
If you enable the below option 10to8 will capture any UTM parameters and the referrer for any customers that land on your booking page:
Here are two examples of how you might use this:
A Newsletter
You run a quarterly newsletter, with a link to book with you. You use a link-building tool like this one. It would generate a booking URL like the one below:
https://10to8.com/book/contact/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_newsletter
Any customer who books using this URL will appear within the Customers Page within 10to8, with these UTM codes recorded.
If you run multiple newsletters with different content and different UTM codes, it is also possible to identify which ones are the most successful.
A Referrer
You join an online directory that lists businesses offering services like yours. They include a link on the directory to your 10to8 online booking page. When a potential customer clicks on this link, we call that a referral. If they book with you, 10to8 captures that referral information and shows it to you on the Customers Page.
If you are listed on multiple categories on the online directory, you can use different UTM codes with each category, so that along with the referrer you can see which drive the most bookings.
Advanced Settings
The previous examples only work if you link straight to your 10to8 booking page. However, if you run an email campaign or have referrals to your website, and then use a Booking Button, Widget, or Link to drive users to book with you, the tracking codes are unfortunately lost before they get to 10to8.
Instead, include the following code snippet in the <head> tag of your website:
This will capture the UTM and marketing parameters immediately when the customers land on your website. When they place a booking with you, they will be recorded on the Customers Page, as if the customer had landed on 10to8 at the very start.
Facebook Pixels
If you wanna start tracking visits to your booking page and see how many customers end up booking an appointment, you can use our Facebook Pixel integration. This will enable you to track conversions ad even create powerful remarketing campaigns for social media.
Adding tracking to our booking page
Follow these instructions to create a Facebook Pixel.
1. Get your Facebook Pixel ID by looking for the "Pixel ID" at the top left of the Pixel's "Overview" page within Facebook.
2. On 10to8, go to 'Configuration' > 'Online Booking' > Booking Page > SEO and Analytics Settings.
3. Copy the Facebook Pixel ID and paste it into the input field in 10to8, and it will be saved automatically:
10to8 will include your Facebook Pixel on all pages within the booking flow. Facebook automatically picks up virtual pageviews so that you can see the user complete the booking flow. You will see the following page views for different steps of the booking:
The * is a wildcard, to catch parts of the URL that might change in the future
Now that you are all done, you can create remarketing campaigns. You could, for example, reengage customers that visited your booking page, started scheduling an appointment but dropped off at some point of the booking flow without actually placing a booking.
For More Help
If you experience any issues or need further help with this, please do get in touch with our Support team. You can do so by clicking here.